Christian Beasley is involved in the marketing of Yokogawa’s production management solution applications such as Exaquantum. A job that requires an in-depth understanding of both our products and how they can be incorporated into industry-solutions.
“This makes it extremely challenging and means that I’m always learning something new every week. I have to turn my hand to a wide range of activities, from creating artwork, writing articles and newsletters to organizing special events and conferences. Last year for example we hosted an international two-day MES conference for managing directors of Yokogawa affiliates and their customers.
I was responsible for designing and producing all the written and multi-media marketing communications and also for the running of the event which thankfully went smoothly.”
About Yokogawa’s work climate Christian explains: “Working for Yokogawa is challenging. The company is moving forward and it is exciting to be part of that. I once watched an artist painting with Photoshop. I have seen that the final perfection of an image depends on the many underlying layers that are built up to provide a total picture of sophisticated realism. Without these supporting layers of colour the picture would be raw and wouldn’t demonstrate the great skill of the artist. I like to compare that process with my role and that of my colleagues within Yokogawa. Quality, Innovation and Foresight from all employees is necessary for Yokogawa to stand out from its competitors.” About these core values of Yokogawa Christian adds: “Foresight, the ability to see beyond current needs and be able to accurately anticipate customers needs, is the most appealing to me.”
Being a worldwide company, Yokogawa has a lot to offer. Christian: “Working with colleagues from many countries and cultures is enjoyable. I have colleagues in every corner of the globe - all dedicated to producing quality products that won’t let customers down. I think that is the strength of Yokogawa: a culture of excellence - serving the customer and each other. On the other hand, I am keen for Yokogawa to move towards a more marketing-based culture. We have great products and a customer-focused culture, and I want to help ensure that potential customers are aware of how we can work with them to develop solutions to meet their needs. The VigilantPlant initiative is a great step forward.”
Clive Davis
