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- Yokogawa Participates in ARC Forum 2010
Yokogawa Participates in ARC Forum 2010

General session
The fourteenth ARC World Industry Forum was held at the Rosen Centre Hotel in Orlando, Florida from February 8th to 11th, 2010. Under the theme “Where industry leaders meet to solve their most challenging issues”, the forum brought more than 600 industry executives from end users, media, industry associations and vendors together from distant corners of the globe! ARC co-located its three annual forums together in this event: Operationally-Focused Forum (held in Orland for the past 13 years), Asset Lifecycle Management Forum (held in Houston last year) and Supply Chain & Logistics Forum (held in Boston for many years).
It was a great opportunity for the Yokogawa Electric Corporation and Yokogawa Corporation of America leadership team to meet with some of their top customers such as ExxonMobil, Chevron, Valero, Savannah River, Petrobrás and to be able to discuss their future plans, business needs, and how Yokogawa can help them to solve their most challenging issues.
Yokogawa's press conference and showcase table at the exhibition featured highlights of VigilantPlant Services™, a comprehensive package of automation service solutions to help manufacturers achieve safe, environmentally friendly and profitable plant operations and an interoperable wireless demonstration in collaboration with the Wireless Compliance Institute (WCI). Yokogawa's showcase table attracted customers such as Shell, BASF, ExxonMobil, Chevron, Procter & Gamble, DOW Chemical, Savannah River, Nova Chemicals, and many others!
This is the sixth consecutive year that Yokogawa has participated in the forum as a Silver Sponsor. Many important Yokogawa IA marketing campaigns such as VigilantPlant®, Safety Excellence, Asset Excellence, RPO, and Production Excellence have been announced at this forum.
Press Conference

Satoru Kurosu, Yokogawa
Satoru Kurosu, Senior Vice President Global Business Headquarters, announced VigilantPlant Services™ to more than 20 editors at the press conference including Automation, HART, MBA, Plant Service, Automation World and others. VigilantPlant Services™ is a suite of comprehensive services that realizes Yokogawa's Vigilant Plant concept, helping manufacturers achieve safe, reliable, environmentally friendly and profitable plant operations. From design through project execution, operations, and maintenance, VigilantPlant Services™ make it possible for manufacturers to maintain Operational Excellence over the entire plant lifecycle. In addition to the VigilantPlant Services™ announcement, Mr. Kurosu discussed product enhancements such as those to CENTUM VP, ProSafe-RS, PRM and TDLS and also Yokogawa's standardization activities.
The interoperable wireless communication standard ISA 100.11a and Modular Procedural Automation (MPA) applying procedural operations as standard were also discussed at the conference. During the announcement about ISA 100.11a, Dave Kauffman from Honeywell explained: “WCI is a group of vendors and end users working together to commercially deliver interoperable products for the ISA 100.11a standards. WCI currently has 18 members including end users like ExxonMobil, BP, Procter & Gamble, as well as large automation vendors like Yokogawa, Yamatake, Honeywell and GE. WCI successfully completed a public demonstration of the ISA 100.11a standard technologies working in an interoperable multi-vendor environment at the ISAEXPO 2009 at Houston, TX.”

We also had Patrick Schweitzer from ExxonMobil mentioning “Users have been heavily involved in the development process of the ISA 100.11a standardization. We have designed ISA 100.11a in such a way that it has enough flexibility to handle different applications. This standardization will bring a lot of benefits to both end users and vendors alike.”
Track Sessions

Panel discussion at track session
This year, Yokogawa introduced three customers in the process automation track session.
- Automation Services Strategies: Nitriflex, Brazil
- Remote Operation Management: Valero Energy, USA
- Operator of the Future: Savannah River, USA
ExxonMobil, Chevron and MAVERICK Technologies presented at the Automation Services Strategies session where they mentioned how they solved their problems using Yokogawa products and solutions. ExxonMobil explained MAC project executions are based on Golden Pass LNG in which Yokogawa's CS 3000 is utilized. On the other hand, Chevron mentioned the basic concept of MAC from their current replacement projects which is implemented by Yokogawa. Finally, Nitriflex presented how Yokogawa helped them to achieve their goals to become the leader in their market.
Interview by Medias
Kurosu-san, Dave Johnson and other members of the Yokogawa leadership team were interviewed by Control Magazine, Control Engineering, Industry Week and InTech. They were asked for their views on the current state of the automation industry, how it is affecting Yokogawa and what plans we have for coming out of the recession. Control Engineering made a video of their session, which will soon be posted on their website.

Interview by medias
After the forum had ended ARC management complimented Yokogawa on their presence at this year's event and said it was one of our best showings ever.


