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Yokogawa Electric Corporation

1999 Press Releases-01

Tokyo, Japan - May 26, 1999

Yokogawa's Investment in 3A International, the No. 1 American Producer of IEEE 1394 Analyzers


Yokogawa Electric Corporation (headquarters: 2-9-32 Nakacho, Musashino-shi, Tokyo 180-8750, Japan; president: Eiji Mikawa; capital: 32.306 billion yen) has made an investment in and established an alliance with 3A International, Inc., the top producer of analyzers used for the development of multimedia devices that conform to IEEE 1394 digital communications standards (hereafter referred to as IEEE 1394 analyzers). The aim of this alliance is to cooperate in the development of new products and ultimately expand sales in the analyzer market.

Details of Investment

Under the IEEE 1394 digital communications standard, digital communication buses link together various digital information devices such as digital video cameras, DVD players and personal computers. Digital data such as animation, still pictures, and sound, can be transferred at high quality and at high speed in real time with just one cable. This technology was originally limited to personal computers, however advances in multimedia have led to its application in other information-based household appliances including cameras and videos. With the 21st century expected to unfold as the multimedia age, it is anticipated that the IEEE 1394 digital communication bus will play a central role in the expected networking of household appliances.

Yokogawa shall commit 30% of the total capital for the American venture company 3A International, Inc., (hereafter referred to as 3A). 3A (headquarters: Phoenix, Arizona, USA; president: Andreas Schloissnik; capital: approx. 5,700,000 yen; employees: 26; established: 1995; sales: approx. 700,000,000 yen) is now well established as a producer of IEEE 1394 analyzers.

In January 1997, Yokogawa obtained an exclusive distributor license for the distribution of these analyzers in the Asian region, enabling Yokogawa to achieve good sales results, particularly in Japan where they have acquired more than 80% of this market. While the main aim of the alliance between Yokogawa and 3A is to increase sales in the analyzer market, it also serves the interests of both parties - 3A obtaining the capital needed to expand product development, and Yokogawa acquiring the resources to make its measuring instruments IEEE 1394 compatible and thereby meet the demands of the market.

From this investment and alliance, Yokogawa acquired an exclusive distributor license for not only the Asian region, but for all regions except North and South America. This alliance will also enable Yokogawa to expand its product range to include future 3A products, such as the anticipated IEEE 1394 development tool kit and other related accessories, and procure a lineup that will allow it to become a total test-solution supplier in the IEEE 1394 testing and measurement market.

Since this also enables Yokogawa to combine 3A's protocol technology with its own measurement technology, plans are already being made for engineers from both companies to begin working together in the development of totally new products and for an absentee director of Yokogawa to be appointed at 3A.

Yokogawa's Interest in the IEEE 1394 Market

Yokogawa first became interested in the market for IEEE 1394 compatible products after it acquired the exclusive distributor license for 3A's IEEE 1394 analyzers for the Asian region, including Japan, in January 1997. The first-ever 1394 data analyzers to be equipped with test-data generation and transfer functions were 3A's IDA210 and IDA410, which since their release in February 1998 have both achieved successful sales results in the Asian region particularly in Japan.

In September 1998, Yokogawa developed its own IEEE 1394 compatible bus analyzer, the "SB2000," and now plans to further expand its range of products for this market.



About Yokogawa
Yokogawa's global network of 18 manufacturing facilities, 81 companies, and over 650 sales and engineering offices spans 30 countries. Since its founding in 1915, the US$4 billion company has been engaged in cutting-edge research and innovation, securing more than 7,000 patents and registrations, including the world's first digital sensors for flow and pressure measurement. Industrial automation and control, test and measurement, information systems and industry support are the core businesses of Yokogawa. For more information about Yokogawa, please visit our web site at www.yokogawa.com.

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