In this way, I suppose ITS will be developed linking a wide range of applications in addition to transportation, as part of a multi-purpose, integrating "super infrastructure" network. Therefore, when thinking about an ETC business, it is also important to consider the related fields, which might create larger markets. Another point to consider regarding ITS as a business is that it is a forerunner of a "new style business" versus the business models developed since the Industrial Revolution. In the older model, commercial banking represented a "new style business" because it empowered individual businesses in individual markets to expand by providing the extra-core resources necessary to support expanded commerce. As a "new style business" in the emerging multimedia age, ITS requires the creation of a business equivalent to commercial banking in the passing age, to meet the demands of the new essence of business: creating a new product concept and establishing it as the global standard.
Question:
From an academic perspective, ITS seems to be a little different than existing electrical engineering or communications engineering. What is your view on this?
From an academic point of view, ITS represents a new academic field in the 21st century. In the 20th century, the academic world was developed by segmentation into specialized fields. In the 21st century, we expect that a new study will be born which will try to answer the complex issues with multi-faceted aspects. For example, in order to answer a question like "what kind of transportation system should be developed in a certain area?", we need to consider and incorporate multiple academic fields including various engineering disciplines, politics, and economics, among others.
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