A comprehensive and fundamental rule or belief, for leading and operating an organization, aimed at continually improving performance over the long term by focusing on customers while addressing the needs of all stakeholders.

Principle 1 - Customer Focused Organization Our business exists to serve our customers. We must understand their current and future needs. At a minimum we must meet their current requirements, and strive to exceed their expectations, in order to help them prosper.

Principle 2 - Leadership Leaders establish the unity of purpose and direction of an organization. They create and maintain the internal environment in which people can become fully involved in achieving the organization's objectives.

Principle 3 - Involvement of People People at all levels are the essence of our organization. Their full involvement is essential for our organization to prosper.

Principle 4 - Process Approach We achieve desired results more efficiently when we manage related resources and activities as a process.

Principle 5 - System Approach to Management Identifying, understanding, and managing the system of interrelated processes for a given objective improves our organization's effectiveness and efficiency.

Principle 6 - Continual Improvement Continual improvement is a permanent objective of our organization.

Principle 7 - Factual Approach to Decision Making Our decisions and actions are based on the analysis of data and information.

Principle 8 - Mutually Beneficial Supplier Relationships Our organization and our suppliers are interdependent; a mutually beneficial relationship enhances our ability to create value.