Three Stages in Innovation Process
Yokogawa's innovation activities consist of three stages as described in R&D.
Yokogawa carries out future insight activities using scenario planning and scanning techniques. The scenario planning technique continuously creates multiple future scenarios and considers them to ensure that we can flexibly adapt to an unknowable future. To grasp the signs of change in society 10 to 20 years from now, the scanning technique engages a variety of members and experts inside and outside the company in Japan and abroad in dialogs and utilizes the results and direction of the dialogs for the R&D activities. In line with a promotion of co-creation activities both inside and outside the company, the Co-innovation Room (New Co-Innovation Room) set up in our headquarters is a venue for workshops to which participants from around the world are invited to facilitate idea generation as shown in the photo on the right.
At the R&D stage, we select promising research subjects from the various possibilities that emerged at the ideation stage and refine them. At this stage, in addition to R&D activities to pursuing the technologies, researchers also conduct a feasibility review and analyze markets, and cultivate the markets as necessary.
When an R&D project progresses and the goal comes into sight, an incubation stage starts. At this stage researchers develop a strategy with support from sales and marketing departments to make R&D projects more viable in the market. In addition, they demonstrate whether the R&D outcomes offer value to the customer in collaboration with the customer. When the value is recognized, the project progress to the commercialization stage.