Scenario Ambassadors are the core members of the Future Co-creation Initiative launched by Yokogawa in April 2021. The Scenario Ambassadors comprise 24 millennials in their late 20s through early 40s, specially selected from each department to embody Yokogawa’s Purpose: “Utilizing our ability to measure and connect, we fulfill our responsibilities for the future of our planet.”
This initiative is a virtual, cross-organizational team that reports directly to the CEO. Its main goal is to develop future-oriented, next-generation leaders possessing adaptability, a panoramic perspective, and co-creative skills. Future scenarios developed by the team function as a tool to build trust with all stakeholders and initiate dialogue on creating shared long-term value, proactively promoting activities which transcend organizational and industry boundaries.
Project Leader of the Future Co-creation Initiative
Systems Consulting, Business Transformation
Corporate R&D, Business Development
Product Development, Corporate Communication
Future Co-creation Initiative Menu
Top page of Yokogawa’s “Future Co-creation Initiative”
Our collaborators discuss the value and meaning of “Future Co-creation Initiative” from various perspectives.
Introduction of our next-generation leadership development and a co-creation network beyond the scope of business.
Background and aspirations behind launching co-creative activities in an age without clear answers.
Future scenarios generated by young leaders of the future through scenario planning and co-creative dialogue.
Introduction of Scenario Ambassadors—representatives selected from each Yokogawa department enjoying growth and learning.
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