Opening New Paths to Value and Markets
Established in 2026, the New Business Development Center explores new business opportunities through corporate co-incubation, investment, and M&A with a wide range of companies, including startups.
By combining the expertise and technologies of diverse partners, the Center seeks to understand the evolving needs of society and customers and create value that contributes to sustainable growth.
① Corporate Co-incubation
Co-incubation with startups that possess innovative technologies and ideas offers an important opportunity to unlock new possibilities. Yokogawa promotes joint research and business development with promising startups, drawing on networks that include venture capital firms and accelerators.
The technologies and insights gained through these activities are applied not only to developing new businesses, but also to enhancing solutions and delivering new value within existing businesses.
Looking ahead, Yokogawa is also exploring the creation of new revenue models through joint businesses with partners, license sales, and other approaches.
Approach to Corporate Co-innovation for Creating New Revenue Models
② Cross-organizational New Business Development Program
NAROU Program (Nexus Acceleration & Revenue-focused Outpacing for Upgrowth)
New businesses cannot be created by a single organization or field of expertise alone.
The NAROU Program is a cross-organizational initiative that brings together diverse expertise and resources from within and outside Yokogawa, including technology, talent, markets, intellectual property, external affairs, and standardization, to support the journey from idea generation to business development and commercialization.
The program addresses a wide range of themes, including those originating from technology seeds, proposals from business divisions, employee ideas, and opportunities emerging from corporate co-incubation with startups.
Without being constrained by existing organizational or business boundaries, the NAROU Program forms co-creation teams of members with the expertise required for each theme and advances evaluation and demonstration toward commercialization.
NAROU Program: Collaboration Across Functions for New Business Creation
The program also emphasizes cultivating new business opportunities by organically connecting related technologies, market opportunities, and business domains, rather than treating individual ideas and projects in isolation.
By viewing dispersed initiatives as clusters and bringing together diverse expertise and resources, the program develops their respective potential into greater value.
NAROU Program: Connections Among Multiple Themes and Related Items
